He limits the scope of the book to the Dutch marketing, media, brand, design and communication world and the Dutch consumers. He presupposes a stable society without terrorists’ attack, climate disasters or human epidemics (he does not mention an economic crisis). In his book he presents a vision on brands of 2015 and later. My Australian WSA friend Louise has helped him in researching the Australian interactive marketing situation. Erwin is active in brand management in The Netherlands, but he will also become active in Australia at the beginning of next year. Now we were lunching in a retaurant in the historic Olympic Stadium in Amsterdam the stadium was built for the Olympic Games of 1928 (see photograph). We have met only one time, but we have had e-mail contacts several times. In 2006 he was conferred the degree Master of Brand Management by the Erasmus University in Rotterdam. After this job he became strategic planner at Ogilvy in Amsterdam. Erwin (1968) studied artificial intelligence at Delft Technical University and worked for more than 10 years in the ICT company LogicaCMG, first as consultant and later as e-communications manager. Erwin is a consultant on strategic brands he has written a book about brands in a changing media context and he is a speaker. It was the last business obligation of this year and a very pleasant one. Yesterday I had lunch with Erwin van Lun. The e-book readers will also get competition from the smart phones like the iPhone. The reader will be seen as a different device to the laptop, but will compete with the sub-notebooks like the Asus EEE. The announcement of the succession of desktops by laptops will give an extra incentive to the sale of the e-book readers.
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The world championship ended in December for the first time since the South African Grand Prix was held on December 28, 1963.
But new information has come forward revealing Cole’s next album, set to be released December 11th.And the leaked album is available today for. |
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